Designing designers: design evolution by east & west : new ambients, new products, new designers : International convention of University courses in design 2005
In 2005 Designing Designers has focused on the very important themeof how design is applied and which role it plays for the growth of enterprises, the housing and commercial activities in the evolving economy and market of the Asian cities and countries.
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That is to say a complex theme which more and more considers the role of design as a crucial factor for the continuous development of these countries. In Asia, and in particular in China, the increase rates are much more relevant than those expected on the Western markets even in the next future. In this new Asian economic context, the demand for well-being and quality and the desire for new Western ways of life are increasing considerably. This market is already important and will offer great opportunities in the next future, not only to the Eastern but also to the Western countries, if the contact between the two cultures will be favourably encouraged, thus avoiding any initial mistrust and misunderstanding.